Nintendo WII CASE Study Essay Example | Topics and Well Written Essays - 500 words

Nintendo WII CASE Study - Essay Example The analysis of the video game console depicts that the product has diverse marketing possibilities as it differs from one country to another. In Korea, the market was concentrated within the age group of 20years – 25 years and was comprised of predominantly female population. While in Japan, the target market was primarily male populace aged above 36 years (Lee & Et Al., â€Å"A Cross Sectional Market Segmentation of Online Game Industry using SOM†). Nintendo expects to widen the user base of the video games. Nintendo perceives that ‘Wii’ will be fun for all types of users irrespective of gender, age or ethnicity. The company says that it would target the non - users of the video game console and try to attract them in to the gaming world and do not aim to fight with Sony for the share of market (Gantayat, â€Å"Dragon Quest IX Q & A†). The SWOT analysis captures the strengths and weaknesses of the company along with opportunities and threats of the industry. The strengths include less expensive software and hardware along with the unique hardware motion detection where as the weaknesses of Wii of Nintendo are that only limited number of software could be selected and also there is a liability for joystick. The company can find opportunity in new users that include adults and seniors and also through deeper penetration in the European and Middle – Eastern markets. The major threat of the product is that the software developers are not satisfied with the reducing profit and also there are lack of software selection and sophistication with the games (Zimbio, â€Å"SWOT: Strength Weakness Opportunity Thread of Gaming Industry†). There is no doubt that the Nintendo Wii has taken the gaming world by storm since its launch. The major competitors of the Wii from Nintendo have been the Play Station series from Sony (PS2 and PS3) and the Microsoft XBox360. The differences in the marketing strategies of Nintendo and

Locke and Descartes source of knowledge Essay Example | Topics and Well Written Essays - 1000 words

Locke and Descartes source of knowledge - Essay Example For this reason, the theory holds that metaphysics, ethics, and math principles are fundamentally true and that physical evidence and proof are not needed to ascertain knowledge. Due to this belief, the rationalism theory is in direct opposition to empiricism. Empiricism, of which Locke is an integral proponent, contends that knowledge can only be obtained via the experience of sense. It emphasizes that evidence and experience, particularly the experience of sense, plays a more fundamental role in idea formation than traditions and innate ideas (Scheibe & Falkenburg 2011). The theory also contends that these traditions also arise due to prior experience through the senses. The theory emphasizes evidence, contending that all theories and hypotheses need to be tested against natural world observations and not simply relying on intuition or reasoning. The empirical theory is a better theory in discussing the source of knowledge because all that man knows has its basis on experience, whi le innate knowledge can be corrected with time following observation. Comparison Locke’s notion in the empiricism theory of an idea was borrowed from, the discussions by Descartes. According to Locke, the mind is the immediate object of understanding, thought, or perception by the mind (Scheibe & Falkenburg 2011). This is similar to what Descartes considers an idea to be, contending that it is what the mind can perceive immediately. Locke also discusses external object qualities, differentiating between secondary and primary qualities. Secondary qualities are explained as those, which are absent in the objects, instead being sensed, or perceived, while primary qualities cannot be separated at any time from the object. This is also similar to Descartes’ distinction using the candle. According to him, one can perceive the duration, substance, and shape of the candle but cannot clearly perceive sound and color, corresponding to primary and secondary qualities by Locke res pectively (Scheibe & Falkenburg 2011). Both Locke and Descartes contend that man is different from other animals and machines. According to Descartes, this is because machines are unable to use signals or words to declare what they know to other machines (Scheibe & Falkenburg 2011). In addition, animals do not have any reasoning in interpreting knowledge. Locke, similarly, claims that animals cannot abstract or come up with general ideas because they cannot utilize words. In their arguments, it is clear to see that they believe animals have no use for knowledge or ideas. Locke and Descartes also discuss the role of free will in gaining knowledge, considering that man’s will can remain free and be directed, as well as the fact that free will in gathering knowledge, being both free and directed, is consistent with man’s ability to err in his ways (Scheibe & Falkenburg 2011). Descartes contends that when a person is inclined to lean to one side, he possesses more free wil l. In addition, he also argues that free will is greater than intellect and knowledge. Locke builds on these arguments by contending that the determination of man by his free will does not restrain his liberty, while also arguing that bad judgments from available knowledge leads to bad choices. Contrast Descartes believes that knowledge